Tupperware!

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The documentary film Tupperware! tells the remarkable story of Earl Silas Tupper, an ambitious but reclusive small-town inventor, and Brownie Wise, the self-taught saleswoman who built him an empire out of bowls that burped. Brownie was an intuitive marketing genius who trained a small army of Tupperware Ladies to put on Tupperware parties in living rooms across America in the 1950s. Her saleswomen earned thousands, even millions of dollars, selling Tupperware. Brownie gave them recognition they rarely received elsewhere. And the experience transformed their lives.

 
It is a tale of intrigue, invention, power, and money, which Laurie Kahn-Leavitt, writer, director and producer of the film, stumbled on by accident.
— New York Times
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Brownie on the cover of Tupperware’s own magazine

An ad for Tupperware

A message from Brownie Wise to her Tupperware Ladies

 

Tupperware! traces the dramatic story of Brownie’s rise from a hardscrabble southern childhood to her spectacular fall in the glare of the national press.

Winner of the George Foster Peabody Award and numerous other awards, Tupperware! was broadcast on PBS nationwide, invited to film festivals worldwide, and broadcast in dozens of countries. The film is  frequently used around the world in high school and university classes about American history, 20th century technology, women’s history, and business. 

 
Touching, inspiring, and not in the least plastic.
— Los Angeles Times
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Tupperware Home Parties headquarters in Kissimmee, Florida

 

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Awards

George Foster Peabody Award, 2004

Best History/Biography Film Award at the 2004 International Banff Television Festival

Nominated for the prime time EMMY for Best Direction of a Non-fiction Film, 2004

Audience Award for best feature documentary at the 2004 Woods Hole Film Festival

Jury Award at the 2004 Savannah Film Festival

Nominated for Best Film in a Continuing Series, 2004, by the International Documentary Association

Funders

National Endowment for the Humanities

WGBH/The American Experience

Mass. Foundation for the Humanities

Smithsonian’s Lemelson Center

J.P. Morgan Chase